Futurenostics
•July 28, 2025
Finding qualified leads in the B2B space isn’t easy. If you’re still using outdated methods like spreadsheets or relying solely on cold calls, you might be missing out on a ton of opportunities. That’s where HubSpot and LinkedIn come in.
When used together, they create a seamless process for lead generation, tracking, and nurturing. Instead of managing multiple tools and losing track of valuable leads, this power combo allows you to work smarter, not harder.
In this guide, we’ll walk you through how to set up and use HubSpot and LinkedIn to generate high-quality B2B leads that actually convert.
The Old Way:
Find a prospect on LinkedIn, copy their details, and add them to your CRM manually.
The Better Way:
Integrate LinkedIn with HubSpot in just a few clicks. This simple setup automatically logs all new LinkedIn leads into your HubSpot CRM. Leads are tagged based on their industry, how they found you, and what they’ve downloaded. You won’t have to waste time copying and pasting anymore.
Real Result:
By syncing LinkedIn with HubSpot, a tech startup saved their sales team 6 hours a week on manual data entry, letting them focus on what really matters closing deals.
The Old Way:
You wait for potential leads to reach out to you or you send cold outreach messages that often go unanswered.
The Better Way:
HubSpot’s integration with LinkedIn lets you see when someone visits your profile. When someone checks out your page, HubSpot automatically flags them as a “warm lead.”
You can then send a simple connection request saying:
"Hey [Name], I noticed you checked out my profile. Would love to connect and see if there’s any way I can help with [industry pain point]."
Real Result:
35% of these LinkedIn profile visitors turned into meaningful conversations, leading to new business opportunities.
The Old Way:
You connect on LinkedIn and then manually send emails to follow up. Tracking the results of these interactions can get messy.
The Better Way:
With HubSpot, after connecting on LinkedIn, send an email (with no pitch) a couple of days later. HubSpot will automatically track the email, score the lead’s engagement, and alert you when they show interest. The integration ensures your follow-ups are timely, without losing track of who you’ve already contacted.
Real Result:
One sales team used HubSpot to follow up with leads they connected with on LinkedIn. They saw a 20% reply rate, and 12% of those replies turned into paying customers.
The Old Way:
You send a bunch of LinkedIn messages and emails but have no real way of knowing what’s working.
The Better Way:
HubSpot tracks every activity you do with LinkedIn leads whether it’s posts, comments, or direct messages. You can tag each activity and then check which content and messages are driving the most conversions.
Real Result:
A marketing agency found that comments on LinkedIn industry-related posts performed 3 times better than cold outreach messages. By focusing on this, they increased lead conversions significantly.
The Old Way:
You manually follow up with every lead, wasting time on basic outreach.
The Better Way:
HubSpot allows you to create automated follow-up workflows for LinkedIn leads. For example, if someone downloads a resource after connecting with you on LinkedIn, they’ll receive a personalized email with relevant content. This eliminates the need for manual follow-ups and ensures leads stay engaged without effort.
Real Result:
After setting up automated follow-ups, a SaaS company increased engagement with their leads by 30%, which led to more conversions.
The Old Way:
You guess which part of your LinkedIn strategy is bringing in leads, and often, the results are unclear.
The Better Way:
HubSpot’s reporting tool tracks LinkedIn activities like emails, posts, comments, and direct messages, allowing you to see exactly which channels and activities are driving results. You can easily track lead source to conversion and optimize your efforts.
Real Result:
A B2B company realized that their LinkedIn posts were generating far more leads than their paid campaigns. They shifted their focus and saw a 40% increase in qualified leads in just two months.
Q: How much does this setup cost?
A: All you need is HubSpot’s Starter CRM ($45/month) and a LinkedIn Premium account ($80/month).
Q: What’s the most common mistake?
A: Not tagging and categorizing LinkedIn activities properly. If you don’t track it, you can’t optimize it.
Q: How quickly will I see results?
A: Start seeing meaningful leads in about two weeks, with a solid pipeline forming in 6-8 weeks.
HubSpot and LinkedIn together make lead generation easier, faster, and more efficient. This combo streamlines your efforts, ensures you’re targeting the right people, and automates follow-ups, leaving you with more time to close deals.
If you’re not using HubSpot + LinkedIn together, you’re leaving opportunities on the table. Try it today and watch your pipeline grow.
